NUTRIWAY - Spotlight on Vitamin C
Discover how Vitamin C keeps your natural defences strong as well as looking good.

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Vitamin C has got a name for itself as an ‘all-purpose vitamin’ and as simple as that may seem, it’s mostly true, but what exactly does it do?

Supports healthy skin
Collagen is what makes skin firm, strong and elastic. Vitamin C contributes to the body’s collagen production process and helps to maintain youthful, healthy skin from the inside.

Keeps your natural defences strong
Lots of exposure to people, places and things can often lead to poor eating habits and weakened immune systems. If you are always ‘on the go’, Vitamin C can help support your immune system to cope with your busy lifestyle. Vitamin C also helps to reduce the severity and duration of cold and flu symptoms.

Fights cell damage
Busy, stressful lifestyles can be the source of stress-related oxidants (free radicals) that can cause cell damage in our bodies. Free radicals can come from exposure to smoking, pollution, eating fried foods and as a by-product of normal metabolism. Damaging a cell membrane can alter basic functions like bringing in nutrients, oxygen and water. But most importantly, free radical damage, whatever its source, is associated with an increased risk of many chronic diseases.

Some nutrients, such as Vitamin C, act as antioxidants and play a role in minimising the damage caused by free radicals. Colourful fruits, vegetables, grains, legumes, nuts and teas are rich sources of natural plant compounds that also act as antioxidants. This is why it’s so important to eat a healthy variety of colourful foods every day.

However, Vitamin C is a water soluble nutrient which means that it completely dissolves in water and cannot be stored in the body for very long. Whatever is not readily absorbed is excreted. It is essential that Vitamin C is replenished in our bodies every single day.

When you take a Vitamin C supplement, check to see whether the vitamin is released over an extended period to deliver a slow, steady release of Vitamin C to your body. This gentle release over a prolonged period means gentle absorption throughout the day. And because extended release provides efficient transport of Vitamin C, it helps to avoid the waste associated with doses. Minimising waste is important because if a Vitamin C dose is too large, not all of it can be absorbed at once. The unabsorbed Vitamin C can remain in your digestive tract where for some people it can become the source of stomach upset or discomfort before it can be excreted.

Vitamin C can benefit our skin, fight cell damage and help keep the dreaded flu and other attacks on your immune system away.